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Specialist Staff – Business, Economics and Media

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Photo: Business Studies student skydive, 2017.

Our Business, Economics and Media department is full of specialist staff who dedicate their time to ensuring their students reach their full potential. From top university graduates to industry experts; read below to meet some of our department staff and find out why they love teaching their course at Long Road! 


Andrew Goodwin, Head of Progression and Teacher of Business

Andy began his studies at Nottingham Trent University with a BA(Hons) Business Studies; he continued his studies at Nottingham Trent with a Post Graduate Diploma in Careers GuidanceAndy then went on to study a Diploma for Teaching and Training in the Lifelong Learning Sector at Cambridge Regional College.

Andy has a wide range of experience working across the Business sector; spending 10 years at HM Customs and Excise working with businesses across the UK and coordinating CPD training for Customs staff. Following this Andy worked for OXFAM as a District Manager responsible for 6 shops across the Midlands. His role included hiring, managing and training of all shop staff as well as coordinating in-store appeals. He then spent a further 10 years working for a careers service in East London, which culminated in a  role as Business Manager for the organisation leading a team of 15 people. Finally, before joining Long Road, Andy worked as a Development Manager helping to set up Cambridge’s first Foyer; providing independent and supported housing for homeless 16-20-year-olds with ECHG.

“My view regarding why students should consider coming to study at Long Road centres around the college’s focus on helping individuals to be the best person they can be.  This might involve achieving greatness in terms of qualifications, but also encompasses a supportive and non-judgemental environment, committed to helping students to help themselves, and to pursue successful progression when they leave us.”

Gemma Deane, Business Studies A level Course Team Leader

Gemma achieved a B.ed(Hons) Post-Primary Business & Enterprise from Stranmillis University College, Queens University Belfast.

“I enjoyed going out on school placements the most, especially when I had the opportunity to work in a pupil referral unit alongside the school’s counsellor.

I enjoy teaching the Finance and Marketing aspects of the course most especially in year 2. No matter what you do in life you will work in a Business, whether it is in the NHS, as an accountant, a hairdresser or a teacher. Business A Level provides a solid foundation for the world of work, no matter what that means for you.”

James Young, Teacher of Business

James has a BA(Hons) in Business Management from Southampton Solent University.

“The thing I enjoyed most was the variety of units and specialisms on offer during the 2nd and 3rd year. As a student I had no idea what it was I wanted to do once the degree was over; so this afforded me the chance to try a little of everything and find out what I didn’t want to do as well as finding out what I did want to do!

I know that I am very biased, but the thing I enjoy most about teaching my subject is the look on the students’ faces when they finally become cynical. It’s the realisation that businesses have been manipulating them their whole lives and they didn’t know it. New students should come and study Business A Level here at college because not only does it make them the model employee, it gives them the skills and hopefully the inspiration to become entrepreneurs.”


Photo: Taken by Photography student Can at Offer Holders Day 2018

Michael Collins, Media A level Course Team Leader

Michael studied BA Film Studies and Cultural Sociology at the University of Nottingham.

“I particularly enjoyed the opportunity to analyse media products, to explore the historical context of cinema, and to investigate issues of representation in film, TV and videogames. Studying a media-related degree offers more freedom than at A-level, I found I was able to research and explore my own specific interests. I wrote my undergraduate dissertation on experimental Japanese cinema in the 1960s and the 1990s. My favourite part of teaching media is frankly that I love the subject so much. I have been teaching A-level media studies for almost ten years, and if anything, the study of media has only become more important. I enjoy being challenged by students when debating media products, and when considering how mass media has influenced our society, sometimes for the better, and sometimes for the worse! My specialist interests include Japanese cinema, independent videogames, counterculture and critical theory.”

Jack Avery, Teacher of Media

Jack achieved a BA Film Studies from Sussex University and completed an ERASMUS in Film Studied in Galway, Ireland.

“I enjoyed being able to specialise in an area I was particularly interested in, and I ended up completing my undergraduate dissertation in the representation of whiteness in cinema. As a teacher of media and film, I particularly enjoy discussion, debate and analysis. My specialist interests include Cuban cinema, the representation ethnicity, and the evolution of machismo and lad culture.”