The Long Road Enterprise Group (LREG) is working to design and develop advertising materials for charity Branching Out, which is based in Littleport near Ely. It has also been supporting Cancer Research UK and will be helping on a stall in the College’s Annual Careers Progression Event in the Student Centre on 17th March. A third venture that the group is currently exploring is to run a stall in the Cambridge City Council Youth Market, perhaps selling Long Road students’ artwork or similar activities. They may even look to work on this in conjunction with the National Citizen Service (NCS) – and to top it all, the group has been awarded £1000 by the National Association of College and University Entrepreneurs (NACUE) following a video pitch they made to outline their plans to promote entrepreneurial activity in the college. Andy Goodwin, College Careers Manager and Chairman of the group, explains:
“We set up the Long Road Enterprise Group (LREG) at the end of the last academic year, since when a group of entrepreneurial students has been liaising with local charity Branching Out to help them promote themselves more effectively.
“Branching Out works with adults with learning disabilities to provide them with work experience and social activities. One of their projects is with the clothes shop Fat Face in Ely. Fat Face is donating 1% of its turnover to the charity but is also allocating an area in its store where Branching Out users can sell their arts and crafts and promote their work. Our students have been asked to produce fun and relevant marketing materials, including a double-sided postcard, which encapsulate the aims of Branching Out and which can also be used to help train new volunteers.
“LREG is fortunate to include students taking Design Technology A level and the Graphic Design Level 3 Diploma, in addition to members with other specialist skills. Over the last couple of months, the group have developed a range of designs and presented them to the board of Branching Out who were delighted with their offerings. The postcard is now in its final stages of design, after which there will be a press launch of the chosen artwork.
“The group also has also had a stall at a local careers event helping Cancer Research UK to recruit new volunteers, particularly for this year’s Race for Life. Gill Burgess of CRUK has described the chance to work with the group as “awesome,” and is looking forward to more joined-up work in the future.
“The next thing on the calendar is a stall at the Cambridge Youth Market, where the group hope to sell Long Road students’ artwork (for a small commission). They are currently exploring the logistics to arrange this activity and investigating working with the National Citizen Service (NCS) to ensure there are enough people working on the store, whilst promoting both the work of both groups . One of the College Progress Coaches, Ashley Dyer, has a background in the NCS, which has proved an enormous help.
“It will soon be time to start recruiting next year’s group – this year’s Enterprise Group will be creating a Moodle (VLE) page to promote the scheme. To help with all its activities, the group was awarded £1000 by NACUE, some of which has gone towards membership of the association. The grant will also pay for visiting speakers and, possibly, attendance at a conference in London.
“This has been an excellent first year for the group, and I would like to thank the members for their hard work, enthusiasm and entrepreneurial flair. I am looking forward to seeing how the rest of the year evolves.”
Find out more about NACUE.
Find out more about the National Citizen Service.
Find out more about Cancer Research UK.
Left to right: Emma Nicholson (Creative and Design), Clara Robinson (President) and Florence Rooke (Creative and Design) with staff members of Branching Out. Not in the photo – Brent Drage (Communications)