Graphic Design Level 3 Diploma students Tom French and Lia Hooks were invited to see their work on display at a stall at Addenbrooke’s Hospital course.
The IBD (Inflammatory Bowel Disease) research team at Addenbrooke’s Hospital contacted Long Road Sixth Form College late last year to see if students could design some promotional materials to encourage patients with irritable bowel disease to take part in research studies. Vasculitis and IBD Data Manager, Angela Reynolds, wanted our students initially to design a logo, with the opportunity to design a leaflet and other promotional materials later on.
The live brief was given to both first year and second year Level 3 Graphic Design students who wanted to take on the project as an enrichment opportunity. The winning design, produced by second year student Tom French, is being used across a variety of platforms, including banners, post-it note and pens, and is being printed onto lanyards to be worn by Addenbrooke’s staff. Tom is very excited to have his design work used in such a professional setting.
Lia Hooks, also Year 2, was commended for her friendly illustration of a digestive tract. Tom has now been set the challenge to incorporate Lia’s cartoon, which highlights the area of the body affected by IBD, into a leaflet design for the team.
Main photo at top of page: Lia and Tom at Addenbrooke’s with Professor Arthur Kaser Professor of Gastroenterology and Honorary Consultant at the University of Cambridge and Cambridge University Hospital. Professor Kaser’s clinical focus is on the inflammatory bowel diseases Crohn’s disease and ulcerative colitis. On the right is Tom’s logo and Lia Hooks’ friendly digestive tract, used on the banner and extensively elsewhere.